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Pocket

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What is Pocket?

Pocket is a revolutionary new way of transforming the data economy for people and business. 

Privacy regulation, anti-tracking measures and the end of 3rd party cookies makes it increasingly difficult for e-commerce platforms and publishers that aren’t Big Tech, to know and serve their customers. 

People feel increasingly disempowered with consent screens and privacy intrusions that give them nothing in return. 

Pocket solves this. By signing in using Pocket, our members can pay direct from their bank and also share their audience information with the brands they love. In return they get the best deals, offers and exclusive access. All with a few clicks.

Zero party data

Zero party data

Pocket inverts the cookie model. Instead of websites and digital retailers forcing cookies on users to gather valuable insights, Pocket members bring their browsing and commerce profiles to the brands they trust. We're making sharing information a rewarding experience.

When users login through Pocket's single sign on solution, site owners can ask to subscribe to a Pocket member's feed, or request consent for a one-off view of their profile information.

Across developed markets, over half of people are "data pragmatists", willing to share their data as long as there is a clear benefit to them*. What can your brand offer in return?

*GDMA 2022 Report, Global Data Privacy: What Consumers Really Think, 

survey of 20,626 people across 16 countries  

Pocket is for…

Pocket Members

  • Leverage the power of your data to get the best value from publishers and retailers
  • Exclusive access to new products, and events
  • End annoying payment and registration forms. Sign up and make payments direct from your bank in just a few clicks
  • Control your data and share it when you want. The Pocket team acts for you to regulate its use by brands

Publishers

  • Massively increase the effectiveness of your programmatic advertising
  • Boost registration and monetise audiences that won't subscribe
  • Activate rich personalisation totally without cookies 
  • Subscriptions without churn from expired cards 
  • Slash 3rd party data costs 
  • Create custom audience profiles specifically matched to your needs 
  • End black box attribution. Discover when Pocket members purchase after viewing your ad
  • True user consent means your company will be safe from a tide of new privacy regulations

E-commerce

  • Activate rich personalisation totally without cookies 
  • Deep analytic insights based on your actual customers’ information, not probabilistic matching 
  • Reward loyalty in new and far more effective ways 
  • Easily integrate instant bank payments that are 7-9x cheaper than cards and deliver higher cart conversion  
  • Solve audience data cold start issues from day one
  • True user consent means protection against a tide of new privacy regulations

Pocket Members

  • Leverage the power of your data to get the best value from publishers and retailers
  • Exclusive access to new products, and events
  • End annoying payment and registration forms. Sign up and make payments direct from your bank in just a few clicks
  • Control your data and share it when you want. The Pocket team acts for you to regulate its use by brands

Publishers

  • Massively increase the effectiveness of your programmatic advertising
  • Boost registration and monetise audiences that won't subscribe
  • Activate rich personalisation totally without cookies 
  • Subscriptions without churn from expired cards 
  • Slash 3rd party data costs 
  • Create custom audience profiles specifically matched to your needs 
  • End black box attribution. Discover when Pocket members purchase after viewing your ad
  • True user consent means your company will be safe from a tide of new privacy regulations

How we collect and share data 

How we collect and share data 

When users onboard, they connect their clickstream and commerce data from their bank. Pocket turns this into a user “feed” which relays member’s interests and habits, and is based on the standard IAB taxonomy. Those profiles can only be shared with a Pocket member’s express permission via key signature. All raw data is encrypted via a Pocket member’s private key and can only be decrypted by the Pocket member.

If you'd like to discuss custom audience profiles, reach out to Pool, the team building Pocket.

Join our waitlist

Join our waitlist

We will be launching Pocket in Q4 this year. If your company would like to join the waitlist or discuss custom audience profiles, our simple pricing models or just find out more about what Pocket can do for you, reach out to Pool, the company building Pocket, today.

About Us

The people behind pool

Meet our team of leading experts in building and growing data ecosystems.

Team

Advisory Panel