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Data working for everyone

Welcome to Pocket

Welcome to Pocket

Pocket is a revolutionary new way of transforming the data economy for people and business. 

Privacy regulation, anti-tracking measures and the end of 3rd party cookies makes it increasingly difficult for e-commerce platforms and publishers that aren’t Big Tech, to know and serve their customers. 

People feel increasingly disempowered with consent screens and privacy intrusions that give them nothing in return. 

Pocket solves this. Pocket members share their insights with the brands they love. In return they get cashback, discounts, and exclusive rewards. All with a few clicks.

Our Partner Brands

Introducing Portrait

Introducing Portrait

Portrait is our BI platform that delivers deep insights about the customers who have directly consented to a data trade with your brand via Pocket. Not only does Portrait help transform your marketing team's understanding of user journeys across mobile and desktop, our deterministic, realtime data also shows what your customers actually spend their money on and gives a rich understanding of their demographics, interests, and much more. 

Zero party data

Zero party data

Pocket inverts the cookie model. Instead of websites and digital retailers forcing cookies on users to gather valuable insights, Pocket members bring their browsing and commerce profiles to the brands they trust. We're making sharing information a rewarding experience for consumers in an app that’s free to download. 

Across developed markets, over half of people are "data pragmatists", willing to share their data as long as there is a clear benefit to them*. What can your brand offer in return?

*GDMA 2022 Report, Global Data Privacy: What Consumers Really Think, 

survey of 20,626 people across 16 countries  

Pocket is for…

Pocket Members

  • Leverage the power of your data to get the best value from publishers and retailers
  • Exclusive access to new products, and events
  • Manage your finances and create budgets
  • Control your data and share it when you want. The Pocket team acts for you to regulate its use by brands

E-commerce

 

  • Deep analytic insights based on your actual customers’ information, not probabilistic matching 
  • Reward loyalty in new and far more effective ways
  • Reach new customers and re-engage old ones at the click of a button 
  • Activate rich personalisation totally without cookies  
  • Solve audience data cold start issues from day one
  • True user consent means protection against a tide of new privacy regulations

Publishers

  • Massively increase the effectiveness of your programmatic advertising
  • Boost registration and monetise audiences that won't subscribe
  • Activate rich personalisation totally without cookies 
  • Subscriptions without churn from expired cards 
  • Slash 3rd party data costs 
  • Create custom audience profiles specifically matched to your needs 
  • End black box attribution. Discover when Pocket members purchase after viewing your ad
  • True user consent means your company will be safe from a tide of new privacy regulations

Pocket Members

  • Leverage the power of your data to get the best value from publishers and retailers
  • Exclusive access to new products, and events
  • Manage your finances and create budgets
  • Control your data and share it when you want. The Pocket team acts for you to regulate its use by brands

E-commerce

 

  • Deep analytic insights based on your actual customers’ information, not probabilistic matching 
  • Reward loyalty in new and far more effective ways
  • Reach new customers and re-engage old ones at the click of a button 
  • Activate rich personalisation totally without cookies  
  • Solve audience data cold start issues from day one
  • True user consent means protection against a tide of new privacy regulations

How we collect and share data 

How we collect and share data 

When users onboard, they connect their clickstream and commerce data from their bank. Which means every Pocket member is a real human. Pocket turns this data into an insights feed which relays member’s interests, habits and demographics. Those profiles can only be shared with a Pocket member’s express consent. It’s true zero party data for a new age of consent.

If you'd like to discuss what Portrait can do for your business, reach out below or find us on Awin or Partnerize.

Join our 50+ brands

Join our 50+ brands

We are launching Pocket in November. If your company would like to sign up or discuss how we can customise Pocket data for your needs, pricing, or just discover what Pocket & Portrait can do for you, reach out to the Pool Data team today.

About Us

The people behind pool

Meet our team of leading experts in building and growing data ecosystems.

Team

Advisory Panel

Get in contact

Company

Pool Data Ltd,
1 Poultry,
London, EC2R 8EJ, UK

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