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The world’s first dedicated marketplace for “zero party” data direct from users

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Data working for everyone

Infrastructure for a fairer data economy

Pool’s purpose is simple: to redistribute power, value and control in the data economy.

How are we doing this?

Pool's platform supports organizations who enable ordinary people to monetize and share their data. We call these Data Unions. And because those people are positively engaged in sharing their information, data products on Pool’s platform are richer, more relevant, and far easier to license. It’s data working for everyone.

More than infrastructure

More than infrastructure

Building data products

Besides delivering a technology solution for data aggregation, query and monetisation, we are building a suite of user-facing products for data buyers, Data Union Operators and their members.

The Vision

The Vision

Holistic data solution

Learning from existing Data Union frameworks in the Web3 space, Pool is building a platform which contains five main product offerings

Our Platform

Benefiting everyone

These are the features and services we are building that will make Pool not just a useful and valuable service for Data Union Operators and their members, but an enticing destination for data buyers as well.

How Pool Works

Create, Share & Earn

Data Unions draw their members’ data into a productizable pool of information. When those data sets are purchased by data buyers, both the DU Operators (DUOs) and their members get paid. Share and Earn.

Payments to members and DUOs are made in $USDC and platform activity is underpinned by $POOL, the ERC-20 token which sits at the heart of the Pool service model.

Pool is for...

Data Union Members

  1. Manage your memberships
    Why join just one Data Union when so much of your data doesn't work for you? Pool's Unitary Wallet allows you to manage your memberships, track your income in one easy app, and see which verified and trusted Data Unions you might want to join next.
  2. Spend money flexibly
    We ask Data Union Operators to pay all their members' income in $USDC, one of the largest and most readily accepted stablecoins. That way you can easily move your money to any other part of the Ethereum ecosystem or just to your regular bank account: spend it, stake it, exchange it, it's up to you.
  3. The future of advertising
    Each wallet comes with a personal data vault. If you turn it on, it will store a copy of all the streams of data you send to your Data Unions. Earn extra money by allowing advertisers to read your vault (in a privacy preserving way) and serve you ads and products best suited to your needs.

Data Buyers

  1. Data Your Way
    Data Buyers have the ability to mix, match and combine streams of data to fit their needs and suggest prices back to DU Operators.
  2. Data Governance and ESG Compliance
    All data on Pool's marketplace will be GDPR compliant and sourced with explicit consent, which means for the first time the global community of data buyers will have sustainable products to build on, and, data which they can utilise without fear of public or regulatory backlash.
  3. Rich Query Engine
    Pool is building a Query-to-Data engine allowing analytics to be executed on data sets from multiple Data Unions simultaneously. When scaled, this will become ‘Google for Business’: a simple analytical front-end which can answer any analytical question a business might have.

Data Union Operators

  1. Build With Us
    With Pool you don't need to build your own payment rails, messaging networks or data distribution channels. Join our upcoming incubator programe to realize your ideas quickly.
  2. Generate New Revenue Streams 
    Pool makes Data Unions more profitable by offering a platform on which data sources are aggregated and directly connected to data buyers.
  3. Scale Your Membership
    Through our Unitary Wallet, members of existing Data Unions will be able to find you and onboard in a flash.

Data Union Members

  1. Manage your memberships
    Why join just one Data Union when so much of your data doesn't work for you? Pool's Unitary Wallet allows you to manage your memberships, track your income in one easy app, and see which verified and trusted Data Unions you might want to join next.
  2. Spend money flexibly
    We ask Data Union Operators to pay all their members' income in $USDC, one of the largest and most readily accepted stablecoins. That way you can easily move your money to any other part of the Ethereum ecosystem or just to your regular bank account: spend it, stake it, exchange it, it's up to you.
  3. The future of advertising
    Each wallet comes with a personal data vault. If you turn it on, it will store a copy of all the streams of data you send to your Data Unions. Earn extra money by allowing advertisers to read your vault (in a privacy preserving way) and serve you ads and products best suited to your needs.

Data Buyers

  1. Data Your Way
    Data Buyers have the ability to mix, match and combine streams of data to fit their needs and suggest prices back to DU Operators.
  2. Data Governance and ESG Compliance
    All data on Pool's marketplace will be GDPR compliant and sourced with explicit consent, which means for the first time the global community of data buyers will have sustainable products to build on, and, data which they can utilise without fear of public or regulatory backlash.
  3. Rich Query Engine
    Pool is building a Query-to-Data engine allowing analytics to be executed on data sets from multiple Data Unions simultaneously. When scaled, this will become ‘Google for Business’: a simple analytical front-end which can answer any analytical question a business might have.

About Us

The people behind pool

Meet our team of leading experts in building and growing data ecosystems.

Founders

Team

Advisory Panel

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